Ellipse Brand Identity Redesign

Ellipse website home page Striking brand identity New website Engaging brand video New literature New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences - achieving cut-through and... Read more »

Healix Website Design and Build

Visually striking home page Fully responsive across all devices Easily editable pages via CMS The Challenge To develop a new site structure and design and build a new global site for Healix. Delivering innovative health, travel and security risk management solutions, Healix has a large global audience including insurance companies, financial intermediaries, B2B decision makers... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

more 2 life videos – #NotWhatItSeems campaign

Installment 1 of the video series Email campaign Video Landing Page The Challenge More2Life offer 'enhanced' lifetime mortgages. The 'enhanced' part means that customers can borrow more if they suffer from certain health conditions. Research shows that around 75% of applicants are eligible but only 1 in 6 lifetime mortgages are enhanced. The underlying reason... Read more »

LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

more 2 life – Enhanced Plan Awareness

Infographic design from Moreish marketing agency Email campaign Infographic Press ad The Challenge more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers. They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life. The... Read more »

more 2 life Tailored Choice

Direct Mail Campaign Literature pocket and fol-out DM Bringing the More2Life brand alive Fold-out direct mail Creative direct mail concept The Challenge more 2 life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the attention and interest of financial advisers, they needed an effective, stand-out DM campaign. In first quarter... Read more »

Creative Auto Enrolment

Animated display ads from Moreish Marketing agency Print ad for employers Online display ads of different formats Online display ad Print ad for financial advisers The Challenge Auto-enrolment is a government program which means all UK employers must comply with organising a pension scheme for their employees. Creative auto-enrolment offers an end-to-end service to help employers meet their auto-enrolment responsibilities. This solution... Read more »