Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

more 2 life videos – #NotWhatItSeems campaign

Installment 1 of the video series Email campaign Video Landing Page The Challenge More2Life offer 'enhanced' lifetime mortgages. The 'enhanced' part means that customers can borrow more if they suffer from certain health conditions. Research shows that around 75% of applicants are eligible but only 1 in 6 lifetime mortgages are enhanced. The underlying reason... Read more »

LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

more 2 life – Enhanced Plan Awareness

Infographic design from Moreish marketing agency Email campaign Infographic Press ad The Challenge more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers. They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life. The... Read more »

more 2 life Tailored Choice

Direct Mail Campaign Literature pocket and fol-out DM Bringing the More2Life brand alive Fold-out direct mail Creative direct mail concept The Challenge more 2 life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the attention and interest of financial advisers, they needed an effective, stand-out DM campaign. In first quarter... Read more »

Creative Auto Enrolment

Animated display ads from Moreish Marketing agency Print ad for employers Online display ads of different formats Online display ad Print ad for financial advisers The Challenge Auto-enrolment is a government program which means all UK employers must comply with organising a pension scheme for their employees. Creative auto-enrolment offers an end-to-end service to help employers meet their auto-enrolment responsibilities. This solution... Read more »

LV= Wake up to IP

Event Marketing for Financial Services Adviser pages on the website Branded event give-aways Event feedback forms Event Banners Espresso guide to selling IP Infographic guide to IP Press advertising The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important insurance for working adults. Yet, just 3 million people have it... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »