Healix Website Design and Build

Mobile screenshot of healix.com home page as part of website design and build Visually striking home page Fully responsive across all devices Easily editable pages via CMS The Challenge To develop a new site structure and design and build a new global site for Healix. Delivering innovative health, travel and security risk management solutions, Healix has a large global audience including insurance companies, financial intermediaries, B2B decision makers... Read more »

Key Partnerships Proposition Development

New brand proposition The challenge: Key Partnerships is the UK’s leading B2B equity release referral partner, providing a seamless bridge between Key (the largest provider of equity release advice in the UK) and thousands of intermediaries looking to provide more retirement options to their clients. Although the potential uses for equity release now go far... Read more »

Key Partnerships Brand Identity

House with money coming out the side representing equity release 3D launch campaign imagery New line drawing style Cut out photographic style Developed new brand guidelines Created a suite of engaging animations The challenge: After developing a new proposition, Key Partnerships needed a new brand to match and bring the proposition to life. The refreshed identity needed to complement the parent Key Group brand and... Read more »

Benenden Health B2B Event Stand Design

Image of branded event stand for Benenden Health Large stand area New stand design Larger stand with health assessments area Video played at events New stand design Larger stand with health assessments area Large stand area The Challenge To increase awareness and drive leads from HR delegates at various employee health and wellbeing events, we needed to design and create a stand, which... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Ellipse Brand Identity Redesign

Illustration from Ellipse's brand redesign, of mother and child with text 'protecting people is our business' Striking brand identity Audience specific pages New literature Brand guidelines Engaging brand video New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences -... Read more »

Benenden Health Gated Content Creation

3 cover images of benenden health white paper content as part of their content strategy Quarterly gated content pieces Mental health and wellbeing guide Prospect email Trade media partnership Social Media Promotion The Challenge To create a series of insightful content pieces that generate actual quality lead data from HR advisers and decision maker prospects. As per our content strategy, our monthly content articles were working to raise awareness of... Read more »

Benenden Health B2B Content Strategy

Example of benenden health blog posts as part of their content strategy Blog content created Blog post on Benenden website Quarterly gated content pieces Prospect newsletter Content shared on third party sites Content shared on third party sites The Challenge To increase positive brand awareness of Benenden Health as thought leaders, generate quality leads from business prospects and improve organic SEO through a complete inbound content strategy.... Read more »

Ellipse Website Redesign and Build

screenshot of ellipse website home page as part of website design and build Visually impactful home page Audience specific pages Engaging brand video Benefits benchmark interactive tool The Challenge To design and build a new website for Ellipse launching their new creative identity and proposition. With three different audiences, advisers, employers and employees, the existing site was complicated to navigate making it hard for each audience to access... Read more »

Open Work Protection Sales Tool

Openwork business's logo Integrating the online tool The Challenge Having seen the success our Risk Reality calculator for LV=, Openwork contacted Moreish to see how we could help enhance their marketing to increase Income Protection sales as a % of adviser’s overall protection sales. The Moreish Approach As one of the largest financial advice networks in the UK... Read more »