Ellipse Brand Identity Redesign

Illustration from Ellipse's brand redesign, of mother and child with text 'protecting people is our business' Striking brand identity Audience specific pages New literature Brand guidelines Engaging brand video New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences -... Read more »

Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

OneFamily Sales Enablement resources

Powerpoint presentation professional design Slides from the powerpoint sales presentation Sales brochure Brochure design Challenge OneFamily wanted some new resources to boost sales of the 50 Plus Life Cover product. Both aimed at an audience of financial advisers, they wanted a slick, professional powerpoint presentation and a product brochure. Approach We designed a fully editable powerpoint presentation that brings... Read more »

more 2 life videos – #NotWhatItSeems campaign

Installment 1 of the video series Email campaign Video Landing Page The Challenge More2Life offer 'enhanced' lifetime mortgages. The 'enhanced' part means that customers can borrow more if they suffer from certain health conditions. Research shows that around 75% of applicants are eligible but only 1 in 6 lifetime mortgages are enhanced. The underlying reason... Read more »

LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

Northern Trust Summer Games Event

Northern Trust Events Promotion from Moreish B2B Marketing agency Summer fair creative Driving 98% attendance Poster design Roll-up event banners Driving Performance at Northern Turst Website banner on company intranet The Challenge Keeping employee morale high can be difficult in recessionary times, so wen Northern Trust came up with an internal employee event to boost spirits and provide a feel good factor, we were... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

VocaLink Corporate Values

Internal Communications campaign from Moreish Marketing agency Poster detail Posters designed to change corporate values Changing attitude company-wide Changing behaviour in the workplace The Challenge VocaLink designs, builds and operates the world-class payment systems and ATM switching platforms which underpin the majority of UK electronic payments. The company developed a set of five key values that they wanted their 1165 employees to inhibit.... Read more »