LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

LV= Wake up to IP

Event Marketing for Financial Services Adviser pages on the website Branded event give-aways Event feedback forms Event Banners Espresso guide to selling IP Infographic guide to IP Press advertising The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important insurance for working adults. Yet, just 3 million people have it... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

LV= 50+ Life Insurance Integrated D2C Campaign

Moreish Makreting agency for financial services DRTV advert TV advert DM Envelope 50+ brochure Ad for LV= 50+ Promotional postcard DM brochure The Challenge LV= approached Moreish to help them boost sales of their 50+ life insurance. With no new product features to shout about, a limited media spend and aggressive new ‘big spending’ entrants to compete with, the success of this campaign... Read more »

LV= Risk Reality Calculator

Integrated campaign for LV= from Moreish Makreting agency for financial services Risk Reality Calculator Press ad Animated online ad Web ads The Challenge It’s often difficult for advisers to get their clients to see the value of financial protection. The challenge was to develop a tool which advisers could introduce at the start of the sales process to overcome client apathy and make protection more personal... Read more »

LV= Protected Retirement Plan

Online Display Advertising marketing agency Animated online ads High Impact Direct Mail Branded shredder for financial advisers Press advertising The Challenge The LV= Protected Retirement Plan campaign communicated an exciting, new feature to the LV= Fixed Term Annuity product – a ‘break’ clause that enabled clients the flexibility to break their fixed term contract. LV= needed to make financial advisers... Read more »

LV= Retirement Pathfinder

Integrated marketing campaign for Financial Services from Moreish Marketing agency Guide to the online calculator Ads on trade websites Promotional Literature Animated banner ad Press advert The Challenge The new Pension Freedoms, introduced in the 2014 government budget, has changed the way most people want to access their pension funds and resulted in a revolution in pension planning. In many cases, more than one retirement product... Read more »

LV= Take Heart

integrated online and offline campaign for financial services Printed Press ad Email Campaigns Display ads on Money Marketing site Front-cover wrap on Money Marketing Detail of the Money Marketing wrap Animated online advertising Information hub and webinars The Challenge Without any prior warning from the Government, a bombshell budget in 2014 took the pensions industry completely by surprise and wiped £3.2bn off annuity... Read more »