LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

more 2 life – Enhanced Plan Awareness

Infographic design from Moreish marketing agency Email campaign Infographic Press ad The Challenge more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers. They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life. The... Read more »

Northern Trust Summer Games Event

Northern Trust Events Promotion from Moreish B2B Marketing agency Summer fair creative Driving 98% attendance Poster design Roll-up event banners Driving Performance at Northern Turst Website banner on company intranet The Challenge Keeping employee morale high can be difficult in recessionary times, so wen Northern Trust came up with an internal employee event to boost spirits and provide a feel good factor, we were... Read more »

more 2 life Tailored Choice

Direct Mail Campaign Literature pocket and fol-out DM Bringing the More2Life brand alive Fold-out direct mail Creative direct mail concept The Challenge more 2 life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the attention and interest of financial advisers, they needed an effective, stand-out DM campaign. In first quarter... Read more »

LV= Wake up to IP

Event Marketing for Financial Services Adviser pages on the website Branded event give-aways Event feedback forms Event Banners Espresso guide to selling IP Infographic guide to IP Press advertising The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important insurance for working adults. Yet, just 3 million people have it... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

VocaLink Corporate Values

Internal Communications campaign from Moreish Marketing agency Poster detail Posters designed to change corporate values Changing attitude company-wide Changing behaviour in the workplace The Challenge VocaLink designs, builds and operates the world-class payment systems and ATM switching platforms which underpin the majority of UK electronic payments. The company developed a set of five key values that they wanted their 1165 employees to inhibit.... Read more »

One Family – FAS Awards Campaign

Marketing Campaign to win votes 'If simple floats your boat, then give us your vote!' Direct Mailer Animated banner ad Prize draw entry form Boat folding in progress Email campaign The Challenge This was one of the first communications that financial advisers received from One Family – after the merging of Engage Mutual and Family Investments. The campaign performed a... Read more »