Ellipse Brand Identity Redesign

Striking brand identity Audience specific pages New literature Brand guidelines Engaging brand video New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences -... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

LV= Heart of Retirement Positioning & Logo Design

Product positioning and logo design for Financial Services Heart of Retirement logo Logo guidelines Brand Guidelines Corporate values The Challenge LV= wanted their varied suite of retirement products to have a common identity and brand which reinforced its position as a leading retirement provider. The Moreish Approach We created ‘the heart of retirement’ logo, which enabled LV= to tie all retirement products together... Read more »

MiniMemories Brand Identity

Logo design and marketing agency in Kingston Logo design MiniMemories brand identity Logo design that captures the essence The Challenge MiniMemories creates custom-made, personalised keepsakes. They approached Moreish to help them develop a brand identity and logo that would appeal to their target audience of mothers with small children. The Moreish Approach Moreish developed a fresh, simple and cute logo for MiniMemories... Read more »

DJ Workforce Website

Marketing agency - logo design Logo Design for DJ Workforce Website design and brand identity Responsive website design DJ Workforce website The Challenge DJ Workforce have a unique business proposition – a one stop project management resource, they are a flexible cost-efficient resourcing model with an outsourced, ‘pay as you go’ workforce. They needed help polishing and articulating their unique... Read more »

Healix Black Box Launch

Branding and logo design agency for financial services Black Box identity in situ Brand guidelines for Black Box identity Animated explainer video The Challenge The Healix Group of Companies provide healthcare and risk management solutions to clients around the world, but their market leading products didn’t have their own logo or identity. Our challenge was to develop a product identity that would: Cohesively... Read more »

LV= Product Literature Brand Guidelines

New brand guidelines for literature design from Moreish marketing agency Live examples Guide to imagery Detailed product literature guide Brand guidelines for intermediary literature The Challenge LV= provide financial advisers with a bank of intermediary product literature that they can hand to their clients to explain financial considerations and products. They wanted to refresh the look of the collateral to reflect the premium nature of... Read more »