Topic: Financial

Why you need a clear brand strategy and how to go about it

4 chalk drawn lightbulbs representing brand strategy development Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important for financial brands to invest in their... Read more »

The rise of the follies

I just came across the latest video from the Evian Live Young campaign, featuring a baby in a dance-off with Spider-man. Two things happened, my mouth twitched upwards in a smile, and my finger twitched in compliance to share with my social network. This seems to be a knee jerk reaction to the increasingly popular… Read more »