The VMA Group are market leaders in corporate and marketing communications recruitment. Historically, their key target market was senior HR professionals and decision makers.
However, they saw an opportunity in the market to extend their audience to include a low-cost, low-touch point recruitment service aimed at more junior positions.
They needed to run an effective print ad and email campaign to introduce this new offering to their existing customers as well as new prospects.
The Moreish Approach
Moreish developed a creative concept that would lend a softer edge to the VMA brand and create a sense of warmth. At the same time, the design quickly communicates the existence of new sub-brand in relation to the familiar VMA Group – a neat way to raise awareness.
Email campaigns were sent to existing and new customers
And press ads broadened awareness offline.
- The activity has led to the highest response to any campaign in the history of the company
- Press advertisements
- Email marketing