Events Promotion for internal corporate day
Summer fair creative
Events promotion to ensure attendace
Driving 98% attendance
Posters designed to promote internal event
Poster design
Events promotion from Moreish B2B marketing agency
Roll-up event banners
Events promotion to drive employee performance
Driving Performance at Northern Turst
Website banner for internal events promotion
Website banner on company intranet

The Challenge

Keeping employee morale high can be difficult in recessionary times, so wen Northern Trust came up with an internal employee event to boost spirits and provide a feel good factor, we were tasked with coming up with a promotional campaign and theme.

The Moreish Approach

The idea of a country ‘summer fair’ created a nice nostalgic, warm and informal feel to the event’s promotional posters and pop-up stands.

The tone was deliberately tongue in cheek to make the event feel inclusive, light-hearted and encourage employees to participate.

Results

  • The promotional campaign successfully ensured 100% employee awareness.
  • The event was a huge success with 98% of Northern Trust employees attending.

Mediums Used

  • Promotional posters
  • Stand graphics

98% event attendance