MyEva logo
New Premium Logo
Screenshot of myeva app on a mobile phone as part of app design
Mobile App
website screenshot of MyEva financial app design and creation
Website Home Page
screenshot from myeva animated video as part of brand launch campaign
Animated User Video
layout of myeva leaflet as part of brand launch campaign
Employee Leaflets
screenshot of MyEva launch email as part of launch campaign
Launch Emails
myeva poster example as part of brand launch campaign
Launch Posters
The Challenge

Wealth Wizards are market leaders in digital financial advice – their mission is to make financial advice more affordable and accessible for the masses.

To deliver that mission they set about developing an amazing new financial app called MyEva, which we launched in the corporate employer channel as a employee benefit

We were tasked with developing the app identity and all employer and employee marketing communications.

Moreish Approach

Our strategy was to focus on the end user proposition. After all if we couldn’t motivate employees to use it, it’d never be a success. Our insights identified that most people don’t engage in financial planning because they think it’ll be complicated, expensive or demoralising. We had to promote how the app would inspire them to set financial goals and motivate them to achieve them.

Our single-minded proposition of ‘Personalised financial advice for life’s journey’ was transformed into a brand design feature that represented how MyEva would be there to help you plan, track and motivate you through any life stage.

We used calming and warming colours that gave MyEva a premium feel to ensure it felt a ‘valuable’ employer benefit as well as ensuring the advice felt trusted. It also helped strike the right balance between not looking too ‘financial services’ or kiddy. We also developed their brand personality and tone of voice, to ensure the app really was a ‘financial jargon free zone’, not just looking like one!

For employers we promoted the intelligence provided that’d give them a powerful business case for the board, whilst empowering their employees to improve their financial health and wellbeing.

Moreish Results

The app has only just been launched in May 2019 so there are no results to share just yet. But we have high hopes, so watch this space…

Mediums Used

  • Video
  • Presentation template
  • Word template
  • Roller banners
  • Employee leaflet
  • Trade media banners