It’s always a challenge for financial advisers to make their clients understand and appreciate the potential value of income protection plans.
Working alongside the Risk Reality Calculator Tool, LV= wanted to create a shortfall calculator which used clients personal income details to convey the financial shortfall they would face in the short, medium and long term – without their income to rely on.
The tool had to be:
- Easy to use
- Present clear results in an intelligible format
- Demonstrate the advantages of LV=’s income protection plan once the message had hit home.
The Moreish Approach
Moreish got to work designing an online, easy to use shortfall calculator for advisers to use with their clients.
The graphical results provide the perfect format for disruptive impact. It instantly shows the customer’s current income, income with LV=’s protection cover, and without income protection over a 12 month period.
The microsite also provides answers to common objections financial advisers face as well as a budget planning tool – everything they need to provide a compelling case for the benefits of income protection.
- The tool was used over 1770 times within the first 6 months after launch.
- Over 3 minutes spent on the tool on average.
- Online calculation tool