
Microsite design

Email Marketing Campaigns

Promotional Posters

Sales Aid for Financial Advisers

Product Launch - T-shirt design

Online calculator design

Inserts
When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a success.
In order to maximise sales opportunities, LV= needed to educate financial advisers (IFAs) about their new product and generate widespread awareness whilst differentiating it from the existing Income Protection product, to avoid product cannibalisation.
LV= wanted the campaign to deliver a significant market share of all new sales in this new product category in Q3 and Q4 of 2014, a tough ask in a market of specialist providers with strong adviser relationships.
To boost awareness, Moreish developed an integrated campaign that targeted financial advisers, their clients, and LV=’s 5,700 employees.
The space theme helped deliver anticipation and extra buzz in an often unexciting industry.
‘Launched by popular demand’ indicated that LV= were listening to adviser feedback and leveraging research from 17,000 IFAs in 2013 that led them to develop this new offering.
The integrated marketing campaign ran simultaneously across several channels, maximising product awareness and driving advisers to the campaign website.
The dedicated campaign microsite was packed with product information, quote calculation tools, explainer videos and product comparisons.
Back at LV= HQ the buzz continued with promotional t-shirts, launch pads and pens, and 500 packets of space dust.