The Healix Group of Companies provide healthcare and risk management solutions to clients around the world.
The challenge in developing a new website for Healix lay in the complexity of their products and the variety of target audiences.
They needed a single platform that could provide relevant content to each audience segment and present their complex products in an approachable, user friendly way.
The Moreish Approach
Moreish designed and planned the website information architecture and user journey with the customer in mind. The aim was to make the complex product architecture as easy to navigate as possible.
We then developed and delivered the website design, copy, visuals and an animated explainer video with a friendly illustrative style.
The result was a beautiful, simple, user-friendly website.
- Website design
- Website architecture
- Animated Video
We’re delighted with the results from our website – it’s really lifted our corporate image. The site architecture and design have made a potentially very complex customer journey remarkably simple. Great work!’