The Healix Group of Companies provide healthcare and risk management solutions to clients around the world, but their market leading products didn’t have their own logo or identity.
Our challenge was to develop a product identity that would:
- Cohesively fit within the Healix brand
- Be flexible enough to encompass a range of product families.
The Moreish Approach
We developed a creative theme that communicates easy integration and a contemporary feel.
The black box identity is flexible enough to be both consistent and distinct when applied to the different product families and sits naturally alongside the Healix logo.
We also created a simple animated video for the website that explains the product offering and further brings the black box identity to life.
“The Black Box identity has been just the ticket – Moreish really listened to our requirements. We’ve now got a really neat way to package a suite of products together with a flexible, simple visual identity that is a visual representation of our ‘plug and play’ solution.”
Janice Buffett, Group Marketing Director, Healix Group of Companies
- Logo design
Moreish Marketing always take the time to understand your business before proposing effective solutions and producing stunning creative that really works.”
Group Marketing Director, Healix Group of Companies