Healix wanted to run a campaign that would raise awareness of the impressive suite of services they offered that would be of interest to the readership of iPMI Magazine.
The challenge was to create an effective ad that included nine services without over-cramming too much information.
The Moreish Approach
Initially, this seemed impossible, until we came up with a clever creative concept.
The creative ‘departures’ theme was immediately relevant to the topic of global travel and the message in the headline was a strong lead message to differentiate Healix’s offering.
The departure board visual provided a really neat way to communicate the multiple services on offer without overcrowding the message.
- Press ads
We were extremely impressed with the way that Moreish managed to tick every box with this campaign, delivering a brilliant, creative ad that managed to convey a vast suite of services without confusing or cluttering the lead message.’