Highly targeted print ad
Print ad for employers
Online display ads
Online display ads of different formats
Online display ad
Online display ad
Integrated advertising campaign
Print ad for financial advisers
The Challenge

Auto-enrolment is a government program which means all UK employers must comply with organising a pension scheme for their employees.

Creative auto-enrolment offers an end-to-end service to help employers meet their auto-enrolment responsibilities. This solution includes consultancy, investment selection, implementation of automated systems and support to ensure on-going compliance.

They approached Moreish to design a campaign that would raise awareness amongst two distinct target audiences:

  1. Financial advisers – the aim was to encourage IFAs to refer Creative Auto Enrolment to any of their clients who were business owners.
  1. SME business owners – who haven’t decided how they will go about complying with auto-enrolment yet.
The Moreish Approach

Research indicates that fear of losing clients is a key driver in initiating action with financial advisers.

So we created animated online display ads that dramatized the possibility of losing control of their clients, offering them the opportunity to:

  • Create a stronger relationships with clients
  • Earn an introduction fee and unlimited revenues from future fee-based services.

And to target SME business owners we creative highly effective press ads that featured in a financial supplement of The Times a month before the deadline, encouraging them to outsource the pain of setting up pensions schemes and focus on running their business instead.

Moreish Results
  • The online display ad campaign generated click through rates of 0.53% smashing the industry benchmark of 0.04%

Mediums Used

  • Online display advertising
  • Press advertising

Online display ads had a CTR 13x higher than average