High impact DM pack
High impact DM pack
brochure design for product explanation
Leaflet component of direct mailer
Brand design for product launch
Fastway brand
The Challenge

LV= were running a trial of their adviser-facing online quote and apply portal. They wanted to encourage the users (financial advisers) to engage and embrace the new platform and make the transition as smooth and positive as possible.

The Moreish Approach

The first step was to consult LV= on the name and branding of their new online systems. This included designing a logo and a look and feel.

We then developed a welcoming ‘goody bag’ for the select pilot group of advisers. It contained a bunch of handy branded items that they could put to use in their sales activities – including a box of mints, post-it notes, a portable charger, and literature.

The Results

The Fastway brand and welcome pack meant that advisers adopting the new LV= system did so with a positive, upbeat feel.

Mediums Used

  • Direct Mail
  • Print