Posts By: Moreish
There’s no denying that technology has helped us better understand our customer and how they interact with products and services. The stuff you can track now is a direct marketers dream! Going back a decade or so ago, you could pretty much only afford to create and test a few different message variants in your… Read more »
Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »
1. Establish trust Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build trust is to share knowledge, inform, educate, and ultimately, empower people to… Read more »
When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius’ respond to complex information put simply. It begs to reason that if the history of Earth… Read more »
5 Ways To Be Human Online
Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.
It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.
Over the years we’ve designed and developed a number of online calculation tools for the financial services industry. It’s become something of a niche of ours. We tend to group online calculators into two different types – Creating a need We love these kinds of calculators – they’re massively powerful if you want to instantly… Read more »
When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a large multinational corporation to go… Read more »
You’ve already heard the phrase – “You’ve got to be in it to win it” And even today it’s still relevant, especially when it comes to awards and endorsements. I was once naive when it came to awards… I had no idea that in order to win an award you had to nominate yourself/ your brand/… Read more »