Yay – a new buzzword! AGILE MARKETING You may have heard of the term ‘agile’ in relation to software development and glazed over with a vision of bespectacled neeks in jesus sandals getting excited about the last episode of Game of Thrones as their hipster beards get sodden with stale coffee in their morning stand-up… Read more »
We’ve been asked to do a lot of animated videos recently. And it’s no wonder, they do miracles for conversion, search engine ranking and social engagement. Look no further than this fab slideshare. The Top 16 Video Marketing Statistics for 2016 from Adelie Studios We love doing videos. Done right, in our humble… Read more »
Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »
1. Establish trust Arguably, Financial Services rely on trust more than other industries. And yet according to a report from the FSCS published in November 2015, only 36% of UK consumers state they have trust in financial services firms. Second only to Media. One of the best ways to build trust is to share knowledge,… Read more »
Ahh, trust. Good old trust. A brand’s most fickle best friend. It takes years to build up, as little as a single encounter to dash down. Arguably, trust is more important in the financial services sector than some others, especially since there is a severe lack of, and you’re rarely buying anything of immediate tangible… Read more »
We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati… @MarketingB2B Great for: all things B2B Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world. What visual branding means… Read more »
According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. And by 2018 this is have risen to 79%. That’s a pretty staggering prediction. There’s no getting around the fact that video needs to be core to your marketing content strategy. In fact, 96% of B2B companies are planning to... Read more » 
How do you build the perfect marketing team? Making sure everyone has clearly defined on their roles within the team but has the same passion for excellence. Getting the right balance of insight and strategy from the client, and a strong creative input and vision from the agency. We work closely with our clients to… Read more »
Getting your call to action right can be tricky. Not so much where you want them to go, or what you want them to do, but the way in which you ask it. As I used to get told time and time again as a stroppy teenager – ‘it’s not what you say, it’s how… Read more »
Insurance is the only thing that you ever buy that you’re glad to never get any use out of. At least it’s the only thing I can think of, apart from some dodgy impulse wardrobe buys. (Other ideas on a postcard please…) It’s like buying a Mars bar and then being satisfied with an empty… Read more »