Monthly Archives: April 2014

#fail : The Ugly Side Twitter

What do you do when things go wrong on Twitter?

So it sounds like a good idea in theory. Picture some well meaning individual pitching what they feel to be a revolutionary way to engage with their audience and come across as, for lack of a better term, ‘with it’. Only social media is cruel and it doesn’t always work out so pretty, does it? Several… Read more »

The rise of the follies

I just came across the latest video from the Evian Live Young campaign, featuring a baby in a dance-off with Spider-man. Two things happened, my mouth twitched upwards in a smile, and my finger twitched in compliance to share with my social network. This seems to be a knee jerk reaction to the increasingly popular… Read more »

Simon Sinek, The Golden Circle

Simon Sinek - the Golden Circle

Sure you know what you and your brand does, but do you know why you do it. Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that Why is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principal to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.