Monthly Archives: March 2014

Advice for your 30’s from those who have been there….

Advice for over 30s

We recently came across this article by Mark Manson, and thought is was worth a share. Mark posed this question to his over 30’s audience, ‘what is some key advise you would give to your younger 30’s self ?’. Interestingly the number one resounding piece advise was to take care of finances… with the key… Read more »

Social Media: If Life is dance floor, don’t do the robot

Find your tone of voice for social media

5 Ways To Be Human Online

Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.

It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.

UK Budget 2014: Osborne woos the silver-haired and savers

Marketing agency for financial services

George Osborne on Wednesday unveiled the biggest pensions revolution for almost a century, in a Budget aimed at savers and the grey vote that sent shares in insurance companies into a tailspin. The chancellor stunned the pensions industry by announcing plans to give people far more freedom to choose what they do with their pension… Read more »

Beasts, Stickiness and Auto-Enrolment

Marketing for auto-renewal

Probably not 3 words that you were expecting us to put together, but where there are opportunities to be spotted, we can’t help ourselves but to try and find them. Having spent the last 15 years of my career marketing financial services to IFA; from Discretionary Fund Management through to General Insurance (albeit with a… Read more »

Marketing Financial Services to #GenerationYOLO

Financial Services marketing for millennials

I recently (and rather unexpectedly) found myself with a new job. However, I hadn’t applied for it, I’d never seen a job description, there was definitely no salary, and it had limited benefits but came with a lot of responsibility. I became what most people would call a ‘Step-Mum’. I’m way too young, right? I’m… Read more »